Who we are

High quality, no frills financial advice. We use technology to automate the bits that don’t matter, so we can double up on being human where it does.

Meet Ian DipPFS

Founder & Financial Planner

My first love is sailing, which I was lucky enough to do professionally for several years. Eventually, we all have to grow up and when I finally did, I joined financial services. It turns out I have two talents: tying a bowline upside down and financial planning; unfortunately, the former isn’t in much demand.

In all seriousness, unlike most Independent Financial Advisers (IFAs) I haven’t been in financial services since I was 16. This has given me a different slant on how things should be done. I believe in essentialism, so I ask myself two questions:

  • Do I have to do it for the Financial Conduct Authority?
  • Does the client benefit?

If I can’t answer yes to one of those questions, it doesn’t happen. I say what I mean and mean what I say – and that includes saying ‘no’ or ‘don’t be silly’ if you are being. That level of honesty tends to lead to great long-term relationships, and occasionally very short ones too.

I’m Diploma Qualified and have the coveted AF3 exam, which is the highest qualification you can get in pension and retirement planning, so I know my Onions.

My next challenge will be taking part in the Talisker Atlantic Rowing Race, but who knows when that might happen?

Meet Kat FPFS Chartered Financial Planner

Paraplanner & Technical Consultant

Like Ian, I’m quite sporty and have done some competitive rowing and weightlifting in the past. Nowadays I spend most of my time with my two Romanian rescue dogs Keko and Duchess, who are a handful! 
I live and breathe the technical stuff and love finding out the answer to any questions about pensions, trusts, tax & estate planning.
I’ll be the first to admit I’m not the best at blowing my own trumpet but Ian has said I have to mention that in 2019 I was awarded the prestigious Paraplanner of the Year award by the Chartered Institute for Securities & Investments, another trophy to complement the one I won in 2017 from Professional Paraplanner magazine. I’m also a Fellow of the Personal Financial Society, the highest designation you can get.

How we can help you

We offer holistic financial planning that doesn’t cost the earth. We focus on the essentials, the areas which our clients most value and use technology to streamline the areas which aren’t “Less but Better”.

Making sure you’re on track to meet your short-term goals
Planning long-term for your retirement and later life
Ensuring you don’t pay more tax than you should

What we do

Genuine no-frills financial planning tailored to your needs.

We combine decades of financial experience with the latest technology to help you achieve your life and financial ambitions. You’ll benefit from a full financial plan, recommendations for action, and regular reviews to ensure you remain on track.

What We Do

Ian and I have worked together for the last 3 years, His advice has always been honest even if it hasn’t always been what I’ve wanted to hear, He is reliable and responds to my queries quickly. I trust him, and that is why I wouldn’t hesitate to recommend him to others

John – Business Owner

Ian and I have worked together since 2012, When we first met I was toying with the idea of retiring but had doubts about whether I could afford it. Ian produced a cash flow forecast which analysed my expenditure and income needs. It gave me the peace of mind needed to stop work and I haven't looked back.

Clive – Musician

My husband and I needed guidance and advice for handling our finances and making sure we had enough to retire on. Ian has been brilliant at doing this. From the moment we met Ian we felt at ease. He’s been a delight to work with, helped us focus on what is important to us and our future, been prompt with his replies and completely honest to our multitude of questions. I am so glad we chose to employ Ian to help us rather than struggle with sorting our finances ourselves. It has been money very well spent. We now have peace of mind and can rest easy that our future will be secure. I can’t recommend him enough.

Karen & James

I contacted Ian about a year ago, seeking advice about financial investment, with an aim of retiring early. I left the first interview feeling confident that he was the right person for the job and this belief has been 100% reinforced through all my dealings with him. Ian has the expert knowledge that I was seeking, but I have also found him to be friendly, professional and totally honest. I would thoroughly recommend him. I'm delighted that I discovered 4 Financial Planning. I feel that it focuses on what is really important to me as a client and that makes it the perfect company for me.


Book a meeting with us

To find out whether we're right for you (and whether you need a financial planner at all) book your meeting now. The first chat is always on the house.

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The best way to get to know us is a face to face meeting. That sounds very formal but trust us when we say that it isn't!

It's a relaxed conversation about you, your life and your goals. There’s no pressure, in fact we never let you make a decision there and then. We’ll always send you away to sleep on it.

Please note, when booking a meeting we will ask for your name and email address. We will only use this information to confirm the meeting and location. We guarantee it will never be passed to a third party.